Founded in 1995, Audible sells digital audiobooks and podcasts through its website and app. Early on in the company’s existence, they created the first mass-produced digital audio player – six years before the release of the iPod. The company was purchased by Amazon for $300million in 2008.

         The aim of the campaign was to highlight that there is an alternative to scrolling your life away on a mobile phone. It’s an option that can open your mind to new stories, help you develop as a person and immerse you into completely different worlds to your own.

I was the sole designer for the new OOH campaign, which was rolled out across more than 5,000 different media placements across the UK.

        Within days of the intial execution going live, the campaign was featured across multiple social networks, with overwhelmingly positive feedback and engagement with the brand. It also attracted media coverage by the likes of DesignTaxi.

Project credits:
Creatives: Chris Bennett and David O’Brien