TUD DRET
2016
TUD DRET
2016
Setting the foundations for a social platform that supports incredible people helping solve problems all over the world. Tud Dret helps to empower these people, and shares their stories with the world. We begin in Sal, Cape Verde with Episode 1, where we meet Alcindo.
Background
Tud Dret – Cape Verdean for ‘It’s all good’ – was born at the start of 2017. With the founder’s vision in mind, I created the identity and positioning for the brand. It is modern and flexible, using dark blue and cream as base colours, before a bold accent colour is introduced with every new episode, inspired by the surroundings in each local community, meaning each story is identifiable.
Background
Tud Dret – Cape Verdean for ‘It’s all good’ – was born at the start of 2017. With the founder’s vision in mind, I created the identity and positioning for the brand. It is modern and flexible, using dark blue and cream as base colours, before a bold accent colour is introduced with every new episode, inspired by the surroundings in each local community, meaning each story is identifiable.
Results
After the launch of the platform with Episode 1, Alcindo’s story has since been shared by the likes of CNN’s Great Big Story, Huffpost, The Independent and Upworthy.
It currently has more than 1 million views globally, and collaborations with lifestyle brands are now launching in order to build on his efforts.
After the launch of the platform with Episode 1, Alcindo’s story has since been shared by the likes of CNN’s Great Big Story, Huffpost, The Independent and Upworthy.
It currently has more than 1 million views globally, and collaborations with lifestyle brands are now launching in order to build on his efforts.