LOVE MY LOCAL
2020
LOVE MY LOCAL
2020
LoveMyLocal is a digital platform, created by Carlsberg Group to help pubs, bars and restaurants keep trading during the COVID-19 lockdown and beyond.
Background
As punters crave a pint of draught beer, or their favourite dish from their local pub, the platform both fulfils this need and helps support local business which have had their entire revenue stream cut-off, allowing them to safely sell food and drink for takeaway and delivery within minutes of signing up.
I was the sole designer on the brief, creating the brand identity, advertising, communication toolkits and the website within a matter of weeks, to ensure both venues and the public can benefit from the service for the duration of the lockdown.
Background
As punters crave a pint of draught beer, or their favourite dish from their local pub, the platform both fulfils this need and helps support local business which have had their entire revenue stream cut-off, allowing them to safely sell food and drink for takeaway and delivery within minutes of signing up.
I was the sole designer on the brief, creating the brand identity, advertising, communication toolkits and the website within a matter of weeks, to ensure both venues and the public can benefit from the service for the duration of the lockdown.
Website design
I also designed a fully responsive website, at first in the form of a landing page to promote the initial launch, before working on the entire user journey for both businesses, from sign-up to listing their items, to consumers searching for their local.
The site also enables venues to raise funds by collecting online donations and vouchers from regulars and offers additional free resources such as video tutorials with advice on getting set-up for trading. A portal also contains the communication and marketing toolkits I created to help promote the new online offering with ease, whilst ensuring the LoveMyLocal brand is clear and consistent.
I also designed a fully responsive website, at first in the form of a landing page to promote the initial launch, before working on the entire user journey for both businesses, from sign-up to listing their items, to consumers searching for their local.
The site also enables venues to raise funds by collecting online donations and vouchers from regulars and offers additional free resources such as video tutorials with advice on getting set-up for trading. A portal also contains the communication and marketing toolkits I created to help promote the new online offering with ease, whilst ensuring the LoveMyLocal brand is clear and consistent.
