Nestled deep in the Somerset countryside, Belmont Estate is a country estate with its history stretching back to the 18th century. In recent years it had been broken apart and sold off to multiple owners – that is until the current owners purchased the main house and over the course of a decade reassembled the original estate with a goal of restoring and regenerating it.

This wasn't to be a traditional country estate though; not stiff and stately but open and accessible.

As well as an entirely new brand identity for the estate, we introduced a new brand expression to help the entire organisation, its clientele, which includes multinational businesses looking to do good as well as the local community, reconnect with nature. Formed from the initials of Belmont Estate – BE, a word that comes from the old English “beon” which means “to exist, to grow” giving us the perfect visual and verbal engine to evoke the many aspects of Belmont.

To visualise getting closer, we created a micro↔macro image treatment; wide shots that show the scale and vastness of nature, juxtaposed with macro photography showing intimate moments.


This dualism continues to Belmont's typographic voice – on one side a modern sans exuding elevation and the other a rich woodcut serif reminiscent of its long standing heritage.

The colour palette is derived from the estate's surroundings. Features like their Pear Drop Meadow inspired rich green tones, whilst the walls, frames and windows of the carefully restored buildings were sampled to create a range of soft earthy colours that provide yet more closeness to the place.

A bespoke icon suite was drawn and animated, formed by circle segmentsm whilst cyclical type compositions mimic the typesetting within the estate’s roundel and draw you into the focal point of the subject matter.