As Aira rapidly expanded and prepared to launch their first product, designed and developed by their in-house team and to be announced at a press conference with the Prime Minister of Sweden, it was clear a set of overarching principles for applying the brand in motion were needed.

Our concept used the “frame” in Aira’s brand mark as a catalyst for every movement and interaction, an approach that now flows through typography, imagery and graphic elements on every touchpoint, from their smart home app and sales journey, to how they showcase their revolutionary industrial design to the world.